In 93, Tupac recieved a letter from the parents of a dying boy, named Joshua. They said it was Joshua’s last wish to meet Tupac. Tupac flew to Maryland to meet Joshua. Soon after Joshua’s death Tupac renamed his publishing company from Ghetto Gospel Music to Joshua’s Dream.
Tupac had set up a company called ‘Euphanasia’ to develop movie projects and help finance such community-minded projects as a center for at-risk youth, inner-city sports teams, and a toll-free number through which troubled kids could reach him. He had Yaasmyn Fula, Kadafi’s mom, come to L.A. to run it with Molly Monjouze, a child hood friend of pac’s. Yaasmyn tried to organize Tupac’s business affairs, and Molly did his financing for an at risk youth center, the bankrolling of year round South Central sports teams, and the setting up of an 800 number that would allow kids to call him when they had a problem. He also had another company called 24/7, for his music and video work, and the scripts he was writing. He also planned on doing free concerts for schools and the only way you could get in was to have at least a C average. He also wanted to start a little youth league in California, a Pop Warner League, except the rappers fund it and kids need at least a C average to play. He was also working on funding a chain of day care centers. The Euphanasia logo consisted of a black angel of death kneeling down on his knees with wings and an angel-like halo.
Makaveli Records was meant to be Tupac’s own record label distributed by Deathrow Records and Makaveli The Don Killuminati: The 7 Day Theory was meant to be the first release on the label. 2Pac adopted the alias Makaveli from the philosopher Niccolo Machiavelli. Tupac mentioned Makaveli Records a few times before his death. It was going to be his record label for future acts he would sign and maybe for his own future albums. The artists he was intending to sign to the label, including himself, was Asu, Big Syke, Ghetto Stars, Nice & Smooth and his group, The Outlawz. The following release on Makaveli Records would’ve been One Nation, two albums recorded to show people that there was no East Coast/West Coast beef. The first album would have been released by Makaveli Records and the second would have been released by New York-based Duck Down Records. The albums would’ve featured artists including Bone Thugs-N-Harmony, Boot Camp Clik, D.P.G., Greg Nice, Kokane, Melle Mel, Scarface, Scorpio, Snoop Dogg, Spice 1, the Luniz and of course Tupac himself. The company logo (left) is the name ‘Makaveli’, Tupac’s alias at that time, with a crown on it and a sword through it. The diamond on the top of the I has seven lines coming out of it. The logo for Makaveli Records is shown on the inside of the ‘Makaveli’ album booklet, just to the left of the Death Row Records logo.
Out Da Gutta Records
Out Da Gutta Records, along with Interscope Records, released Tupacs albums ‘Thug Life Volume 1′, and also ‘Me Against The World’. Nothing happened to the company after Tupac went to prison and switched his allegiance to Death Row Records.
After Tupac’s death, Afeni Shakur, Tupac’s mother, challenged DeathRow records and others for the exclusive rights to all of Tupac’s unreleased material. To use and release this material she set up Amaru Entertainment. ‘Amaru’ is taken from Tupac’s middle name. Amaru Entertainment was distributed by Jive Records and is now distributed by Interscope Records. After the death of Tupac Shakur the label inherited the rights to 2Pacalypse Now, Strictly 4 My N.I.G.G.A.Z, Thug Life Vol. 1, and Me Against the World. Amaru Entertainment has also released eight posthumous albums by Tupac Shakur and one documentary, Tupac: Resurrection. The Tupac album’s the label have released include the likes of “R U Still Down” “2Pac’s Greatest Hits”, “Better Dayz”, “Until The End Of Time”, “Tupac Resurrection” (soundtrack to corresponding film), the Eminem produced “Loyal To The Game” and “Pac’s Life”.
This is another music production company in affiliation with his other publishing companies. The company is now a registered trademark of Tupac’s estate. It was founded after Tupac’s death in 1996.